TRUENAV — Cloud PBX & hosted voice provider in South Africa
TRUENAV is a South African-owned Cloud PBX specialist based in Goodwood, Cape Town, with a 20-year track record — it operated as uThetha Telecoms from 2006 and rebranded to TRUENAV in 2022. Its restructured line pairs TRUEPBX, a proprietary hosted PBX, with a managed Advanced Cloud 3CX deployment, both sold on a quote basis with concurrent-call licensing on the 3CX side. B-BBEE Level 2 status and two decades of local Cape Town delivery anchor a procurement-friendly, SA-owned positioning.
Key facts
| Who they are | A South African-owned Cloud PBX specialist in Goodwood, Cape Town, operating for 20 years — as uThetha Telecoms from 2006, rebranded TRUENAV in 2022 |
| Voice services | TRUEPBX, a TRUENAV-branded proprietary hosted PBX, and Advanced Cloud 3CX, a managed 3CX deployment with concurrent-call licensing |
| Identity | SA-owned and B-BBEE Level 2 certified, which suits buyers with a procurement B-BBEE requirement |
| Head office | 89 Hugo Street, Goodwood, Cape Town |
| Coverage | National cloud delivery, with on-site availability across Cape Town and the Western Cape |
| ICASA licence | Operates as a South African Cloud PBX provider; confirm the operating entity’s ECS licence reference at register.icasa.org.za if procurement requires it |
| Pricing | Quote-driven on both products, with concurrent-call rather than per-extension licensing on the 3CX side |
| Listed In | Cloud PBX Providers |
TRUENAV pairs a proprietary hosted PBX with managed 3CX
TRUENAV delivers its cloud PBX over the internet, so each site’s connection shapes call quality while TRUENAV manages the platform. Buyers choose between two products: TRUEPBX, a TRUENAV-branded proprietary hosted PBX, and Advanced Cloud 3CX, a managed 3CX deployment licensed on concurrent calls rather than per extension. Both are sold on a quote basis, so there is no self-serve rate card — a discovery call scopes users, concurrent-call needs and integrations. What TRUENAV brings on top of the platform is a two-decade Cape Town delivery record, B-BBEE Level 2 procurement compliance and a strong public customer signal. The buying question is whether a hands-on managed specialist fits you better than a published-rate, self-serve provider.
Who TRUENAV is a fit for
- Cape Town and Western Cape SMBs wanting a managed Cloud PBX specialist with local, on-site support.
- Buyers with a B-BBEE requirement who value a Level 2, SA-owned supplier in procurement scoring.
- Teams happy to book a discovery call for a scoped quote rather than needing a published per-extension rate.
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Compare Cloud PBX providers →Commonly asked questions
What does TRUENAV offer?
TRUENAV is a Cape Town Cloud PBX specialist offering two products: TRUEPBX, its own proprietary hosted PBX, and Advanced Cloud 3CX, a managed 3CX deployment. Both are cloud-delivered and managed by the TRUENAV team, with number porting and business calling features scoped at quote.
How much does TRUENAV cost?
Both products are quote-driven, with concurrent-call rather than per-extension licensing on the 3CX side, so there is no published rate card. Request up to 3 quotes through WhichVoIP to get a scoped figure at your user count and compare it against published-rate providers, free and without obligation.
Was TRUENAV known by another name?
Yes. The business operated as uThetha Telecoms from 2006 and rebranded to TRUENAV in 2022. It is the same company with the same 20-year Cape Town operating history behind the new brand.
What is the difference between TRUEPBX and Advanced Cloud 3CX?
TRUEPBX is TRUENAV’s own proprietary hosted PBX, while Advanced Cloud 3CX is a managed deployment of the 3CX platform licensed on concurrent calls. The right choice depends on the feature set and licensing model you need — a discovery call scopes both against your requirements.
Is TRUENAV B-BBEE certified?
Yes. TRUENAV is South African-owned and B-BBEE Level 2 certified, which helps buyers with a B-BBEE procurement requirement. Confirm the current certificate at quote stage if your scoring rubric weights it.
Does TRUENAV support businesses outside Cape Town?
The Cloud PBX is delivered nationally over the internet, so businesses across South Africa can use it. On-site support is strongest in Cape Town and the Western Cape — confirm on-site needs for other regions at quote.
This listing is maintained by WhichVoIP, an independent South African telecoms comparison service running since 2019. Details are verified against the provider’s public website and were last reviewed on 14 July 2026.