Mind The Speed — brand retired, now redirects to Cool Ideas
Mind The Speed no longer operates as an independent internet provider. Its own domain, mindthespeed.co.za, now redirects straight to Cool Ideas, which is about as direct a statement as a company can make about where its customers went. Cool Ideas has its own WhichVoIP listing, so if you were looking for Mind The Speed you can read a verified profile of the provider that took over rather than being sent to a dead address.
Key facts
| What happened | The Mind The Speed brand has been wound down. Its domain now points at Cool Ideas, an active South African fibre provider |
| How WhichVoIP verified it | Directly, on 1 August 2026: mindthespeed.co.za redirects to coolideas.co.za. A redirect configured by the company itself is first-party evidence, and it is the strongest kind available short of a formal announcement |
| Where to go now | Cool Ideas is listed in this directory with a verified profile. Read the WhichVoIP profile of Cool Ideas before you commit to anything |
| If you were a Mind The Speed customer | Confirm which entity invoices you now and whether your package, speed and price carried across unchanged. Migrations between providers frequently move customers onto the acquirer’s current pricing rather than preserving a legacy deal, so check the amount as well as the name on the invoice |
| Check your line, not just the brand | A change of provider does not change the physical fibre. Establish which network operator serves your address, because that determines who repairs a fault regardless of which ISP bills you |
| A note on what this page used to say | This listing previously carried generic placeholder copy describing a Johannesburg SME voice reseller — the same paragraph that appeared on several other listings. It was never verified and has been removed rather than corrected |
| Why the page is still here | The URL still attracts searches for the brand name. Explaining what happened, and pointing at a verified profile of the successor, is more useful than an error page |
| Listed In | Fibre Internet Providers |
The redirect is the announcement
Most South African ISP acquisitions are never formally announced to the market. The first a customer knows is a different logo on the invoice, and the clearest public signal is usually the one seen here: the old company points its domain at the new one and stops maintaining the brand. That is what mindthespeed.co.za does today, and it settles the question without needing a press release. The useful thing about this particular case is that the destination is a provider WhichVoIP has already profiled independently, so you can read a verified assessment of Cool Ideas rather than taking a redirect on trust. For an existing customer the work is administrative. Check the invoice amount as well as the name on it, because migrations commonly move people onto the acquirer’s current pricing rather than preserving a legacy package, and a quiet increase is easy to miss in the month everything changes. Confirm the notice period too, since it may have been reset. And separate the ISP question from the infrastructure question: whoever bills you, the physical line belongs to a network operator, and that operator decides how quickly a break in the street gets repaired. If you are shopping rather than switching, compare a few active providers on price and fault handling. Browse the fibre directory.
If you were a Mind The Speed customer
- Check the invoice amount, not just the name — legacy pricing often does not survive a migration
- Confirm your notice period and contract term were carried across rather than reset
- Establish which network operator serves your address, since they repair the physical line
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Compare phone systems →Commonly asked questions
Is Mind The Speed still trading?
No. The brand has been wound down and mindthespeed.co.za now redirects to Cool Ideas. Verified on 1 August 2026.
Who took over Mind The Speed?
Cool Ideas, an active South African fibre provider, which has its own verified profile in this directory.
I was a Mind The Speed customer — what should I check?
Which entity invoices you now, whether your package, speed and price carried over unchanged, and whether your notice period was reset. Check the amount, not just the name on the bill.
Will my internet connection change?
The physical fibre does not change when the ISP does. Establish which network operator serves your address, because that operator repairs faults regardless of who bills you.
Why does this page still exist?
The URL still receives searches for the brand name. An honest explanation plus a link to a verified profile of the successor is more useful than an error page.
Was the old information on this page accurate?
No. It carried generic placeholder text describing a Johannesburg SME voice reseller, which was never verified and did not match the business. It has been removed.
This listing is maintained by WhichVoIP, an independent South African telecoms comparison service running since 2019. Details are verified against the provider’s public website and were last reviewed on 1 August 2026.