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Resellers need to be the ‘trusted advisors’ in the channel and sell backup and storage solutions, not products

In recent years many more organisations have embraced Software as a Service (SaaS), particularly Backup as a Service (BaaS) as more and more workloads have migrated into the cloud. In Africa, this migration to the cloud is being led by smaller enterprises without the legacy infrastructure and investment, whereas the larger businesses have shifted critical workloads in order to gain agility advantages. In either instance, having on-prem backups make little sense for cloud-based data, although large enterprises still tend to have secondary backups to their own infrastructure. As the way that backups and data management are performed continues to evolve alongside cloud and hybrid environments, the reseller needs to take on a new role – it is no longer about selling a backup appliance to a customer, but about having knowledge and experience of the various offerings that exist in the market to craft a comprehensive solution to meet customer needs.
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All about solutions

Although many organisations in Africa have embraced the cloud, bandwidth remains an expensive commodity, which is holding some enterprises back from a complete cloud migration. There also remains the ‘hidden’ costs like ingress, egress, and network charges, and customers are aware of these potential expenses. This has resulted in the majority of businesses adopting a hybrid scenario of certain elements on-premise and others in the cloud. This adds a layer of complexity to the backup and data management environment, which means that it becomes more important than ever to adopt the best solution.

Cloud storage and backup are based in a hosted environment, whether this is with one of the major hyperscalers or within a private cloud, while on-prem backups require infrastructure hosted either in a data centre or on business premises. The decision of which to use depends on many factors, and the best blend is often entirely dependent on the unique situation of the business. This makes it more important than ever for resellers to propose solutions, rather than sell products, so that customers can get the best option for their unique requirements.

The role of a trusted advisor

For smaller businesses that are almost entirely in the cloud, cloud backup and storage make complete sense. This scenario removes the need for physical infrastructure to house the backups as well as ensures they are physically secure. However, the data remains the responsibility of the organisation that generated it. For large enterprises, key workloads in the cloud can provide agility benefits, and cloud backups for these again make sense, but there is still a need to house a copy on premises to avoid latency with recoveries as well as expensive egress charges.

This complexity is exactly where the reseller need to play the most important role. Customers, especially in Africa, look to resellers as a trusted advisor. They expect the reseller to have done research and developed insight into products, performed the necessary assessments and be able to understand what mix of products will deliver the best solution. There are many solutions available, from vendor-managed SaaS solutions to hybrid vendors, pure cloud offerings and more. Blending this with traditional on-prem backups can be complex, and it becomes important to simultaneously support digital transformation while ensuring legacy solutions remain operational.

While there are dedicated tools available on the market for this, the customer does not want to spend time finding the solutions. On the other side of the coin, the days of resellers dropping boxes are long gone. The reseller that can develop the knowledge needed to understand the offerings, understand the customer environment, and propose the most apt solution that best meets these needs, is the well-rounded reseller that will be the most successful in this challenging environment.

About Commvault

Commvault (NASDAQ: CVLT) liberates business and IT professionals to do amazing things with their data by ensuring the fundamental integrity of their business. Its industry-leading Intelligent Data Services Platform empowers these professionals to store, protect, optimize, and use their data, wherever it lives. Delivering the ultimate in simplicity and flexibility to customers, its Intelligent Data Services Platform is available as software subscription, an integrated appliance, partner-managed, and software as a service—a critical differentiator in the market. For 25 years, more than 100,000 organizations have relied on Commvault, and today, Metallic is accelerating customer adoption to modernize their environments as they look to SaaS for the future. Driven by its values—Connect, Inspire, Care, and Deliver—Commvault employs more than 2,700 highly-skilled individuals around the world. Visit Commvault.com or follow us at @Commvault.

Editorial Contacts:

Commvault

Ian Mackie

Corporate Communications

Email: imackie@commvault.com 

Evolution PR

Thembelihle Mkhize

Tel: 081 378 2093

Email: thembelihle@evolutionpr.co.za

 

By Kate Mollett, Regional Director at Commvault Africa

About WhichVoIP

Since 2009, WhichVoIP.co.za has helped thousands of South African businesses to make better buying decisions for phone systems, VoIP, and connectivity. During this time, we’ve facilitated the connection of 45 000+ users through our network of 500+ telecom providers in our directory.

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About WhichVoIP.co.za

Since 2009, WhichVoIP.co.za has helped thousands of South African business to make better buying decisions for phone systems, VoIP and Fibre and Wireless internet connectivity. In this time, we’ve facilitated the connection of 50,000+ users through our network of 500+ telecoms providers.

If you need a quote on a telephone system, VoIP, or other business communication solutions, click here to get one in a flash.

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