Johannesburg 1st March 2015 – Tilly Davies CEO of Call Centre HUB, a business focusing on service improvements initiatives, confirmed that as of 1st March 2015 Call Centre HUB will be rebranded as justServiceHUB. In a recent interview, Tilly explained the motivation behind this strategic decision.
“Call Centre HUB services the business community in South Africa,” Tilly said. “The name caused confusion and created the impression that the business was a hub of call centres but we are in fact a hub of business collaborators, working towards service improvement for all. We celebrated our 2nd anniversary in February and believe now is the right time to take this bold step.”
Tilly further explained that all efforts will be made to ensure that the role of Call Centre HUB in the South African market will be fully understood and utilised. The successes of Call Centre HUB are known to its client base but so many more businesses can benefit from making use of the full spectrum of services.
To date, a number of businesses and PR (Public Relations) companies only used Call Centre HUB for the publication of their articles, but that is only the tip of the iceberg.
“Call Centre HUB is not a PR company offering press office facilities to other businesses,” Tilly explained, “We are a Customer Relations (CR) company.”
A PR company focuses on brand awareness and brand reputation; it is internally focused to the business and the messages are aimed at the public, explaining the business itself. On the other hand, a CR company focuses on the building of customer relationships, understanding the customer and offering solutions according to the customer’s needs.
Similar to that of a PR company, a CR company also focuses on article publishing, but articles that provide educational and informational solutions to a targeted audience. Articles are aimed at the customer and portraying the business’ expertise and understanding of the problem. These articles do not need in-depth writing skills and can, generally, be created by the business.justServiceHUB will continue to serve the service industry, which as with Call Centre HUB also includes call centres. In other words, publishing information that can assist a business to provide better products, services or solutions, as per their customers’ requirements. It is externally focused to the business and promotes interaction with the customer.
“Our main differentiator, is that justServiceHUB will remain as a marketing platform to our clients, providing allbusinesses the opportunity to market their solutions, while at the same time, learning and understanding their customer behaviour based on the responses,” Tilly detailed. “We also do email marketing, social media marketing, SEO, and content marketing, with each article published to ensure that the information is exposed to customers freely.”
Incorporated into the re-branding, there is also a restructuring of the Call Centre HUB service rate card, additional services like online marketing training and more, to reflect justServiceHUB’s refined focus. An inclusion of a monthly subscription option, to ensure that utilising the Call Centre HUB services is affordable to all, and opens a whole new marketing world to small and medium enterprises.
“Marketing your business online is a daunting task, that is still feared and ignored by many businesses,” Tilly said. “What must be understood is that Africa and South Africa specifically, rate among the largest users of cell phones in the world, which forms part of online marketing. We assist businesses to publish their offerings in an educational format, while all-inclusive in the subscription, we do online marketing with their content. Now, a small business can be exposed via email marketing or social media marketing at a fraction of the cost”