Euphoria Telecom announces new leadership to drive growth strategy.
Cloud-based VoIP business solutions provider Euphoria Telecom has announced additions to its senior leadership team to guide its strategic growth plan. Newly appointed managing director Warren Hawkins and operations director Leonie Stanley will work with technical director Nic Laschinger to fast track delivery of new products and features, and enhance customer experiences.
Hawkins, formerly MD at e-commerce platform YuppieChef, brings with him a wealth of experience in managing a tech-based business through its growth phases, so he was a natural fit to lead Euphoria through the next phase of its business journey, says Euphoria Telecom founder George Golding.
Central to this next phase will be a focus on developing new product offerings, and enhancing the customer experience the company has built its reputation on. This includes the introduction of multi-channel touchpoints for customers, allowing them to communicate on the medium or platform they desire.
“The chief focus of this phase of the business’ growth and development is on our product and our service offerings. We already have a strong product that is locally developed to support South African business, and we’re looking to enhance that by expanding our feature set to better our customers’ current and future needs,” Hawkins says.
He’ll have support from Stanley on the operations and customer service side, and together, the pair will support technical director Nic Laschinger, freeing him up to focus on product development and innovation.
With almost 20 years experience in the telecoms industry, Stanley has a deep understanding of the competitive landscape in the sector, maximising performance and responding to what clients want.
“My priorities are to reorganise processes, improve the overall customer journey and make it easier to engage. We’ll do things differently, which will lift the entire customer experience,” she says.
Established in 2010, Euphoria has seen significant growth, today providing telephony services to over 6, 000 customers. This growth has also translated into an evolving client profile, as more large corporate clients like Takealot and Seeff properties have joined the SMEs that Euphoria originally started out servicing.
A further new appointment is Denis Mitchley, who has joined as financial manager. A senior financial accountant with telecoms sector experience, Mitchley will oversee the company’s financial management and portfolio.
“Euphoria was born out of a desire to simplify telecoms for businesses by providing a locally produced, simple to use solution that can scale with our clients. That continues to be at the heart of what we do, but as we have grown and our client profile has changed, we’ve also needed to plan for the next stage of our business journey,” adds Golding.
“I’m confident that our expanded management team has the skills and the vision to guide us through this next chapter of our business development, and scale our product and service offerings to new heights,” he concludes.
About Euphoria Telecom
Euphoria Telecom is a leading provider of an innovative, cloud-based, cost effective, business telephone service that offers unprecedented control and automated operational efficiency. The solution offers any business a truly simple approach to managing communications across an increasingly decentralised and mobile workforce. Seamless integration and automation make it simple for businesses to access insights, reports and efficacy of communications.
The company has earned a reputation as a customer-centric business, decreasing customer telephony costs by up to 50% and maintaining excellent customer service. Established in 2010, the company now proudly hosts over 6 000 business customers in South Africa and continues to grow rapidly.
